Swag

pronunciation: [sueg] a unique, fashionable style, also a personality or attitude that can arouse admiration, also bragging about something, e.g. clothing, gadget or achievement, showing off. The word was borrowed from American slang. It was created from the word swagger, functioning as a verb ‘to behave in an arrogant or haughty pompous manner, to show excessive self-confidence; to boast, to be superior, to show off’, and also as a noun ‘arrogant behavior, boasting, self-confidence, showing off’, and even as an adjective ‘elegant, showy’ (see https://www.merriam-webster.com/dictionary/swagger#h2 and https://www.merriam-webster.com/words-at-play/what-does-swag-mean).

As you can see, the word swag has both positive and negative connotations. Currently, it refers primarily to people who want to shine in society by showing off a gadget or outfit, i.e. by doing swag. A person who does swag is called a swagger. Compare: drip, to drip with a drip.

Example usage:

1. – Look what a cool phone I have, the latest one
   – Ooh, what a swag! /teenagers talking in a school hallway during a break/;

2. Just don’t buy me that sweatshirt. I don’t do swag. I’m not a swagger /From a conversation between a teenager and his mother/.